How to Set Up Google Analytics in Shopify
Owning your own business means you wear a lot of hats. You are the creator, the writer, the marketer, the bookkeeper, and everything in between.
This means you need to know exactly what you are doing and how it’s working, or not working. You don’t want to be wasting loads of time testing something that isn’t giving you any results.
But how do you know what your results are? You need to know your numbers.
Things like your traffic numbers. Your subscribers. Your clicks. Your sales. Everything!
Running a business is all about knowing your numbers. So, how do you know your numbers?
You set up a Google Analytics account and connect to your Shopify store.
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Today I am going to teach you step by step how to set up your Google Analytics account and connect it to your Shopify website.
Don’t have a Shopify website yet? Sign up for Shopify here to get a 14 day free trial!
But first, let’s talk a little more about Google Analytics.
What is Google Analytics?
Google Analytics is a free tool available from Google. It tracks your number of website views, where those viewers are coming from, what pages they are visiting, who they are, and so much more!
Knowing this type of information is crucial for your business. Not only so you can grow it, but so you can keep it going.
You can use these numbers to determine what you should write more about, where you should focus your marketing strategy, and help you grow your traffic, subscribers, and sales!
This is a tool that every professional blogger uses and all the newbies need to get.
How to Set Up a Google Analytics Account
1. Login to your Google account
Personally, I prefer to use my G Suite account to set up my Google Analytics. This helps to keep things organized and just makes the most sense to me.
2. Go to Google Analytics Website
Next, visit the Google Analytics website and click the “Sign up” button at the top right.
Double check that you are signed in to the correct Google account first by clicking your profile icon in the top right corner. (Shown in the picture it’s that blue circle.)
3. Create Your Account
After you click the “Sign up” button you will be brought to this page…
Now let’s work our way down this form.
“Website” is already selected so you don’t have to worry about that.
Next, it’s asking for your “Account Name”. You can choose anything you want. I just type the name of my business, so I called my account “Blondepreneur”.
The next section is about your website property. So in the field asking for “Website Name”, again I just type the name of my business, “Blondepreneur”. In the “Website URL” of course enter your website’s URL.
Then select your industry category. Honestly, I’m not entirely sure how much this matters, just select something as close as possible to what industry you are in. And lastly, select your time zone.
Scrolling down you will see “Data Sharing Settings”…
You should read through each of them and personally decide which settings you want on. If you don’t want one of them, simply click the checkmark and it will uncheck the box.
Now you can hit “Get Tracking ID”.
4. Get Your Tracking ID
After clicking, “Get Tracking ID” you will be brought into a page within your Google Analytics account. It will display your tracking ID. I do not have a screenshot of this because you don’t want to share your tracking ID with others.
But yours will be listed towards the top of the page under big bolded words that say “Tracking ID”.
Copy that code. It should be a couple letters followed by a string of numbers.
how to connect your google Analytics to Shopify
1. Login to Your Shopify Dashboard
Login to your Shopify dashboard. Click on “Online Store” then “Preferences”.
Related post: Step by Step: How to Open an Online Store
2. Add Your Google Analytics Account
On the right side of your screen when your in “Preferences”, you should see the Google Analytics section. It looks like this…
Paste the tracking code that you just copied from your Google Analytics account, in the text box that says “Paste your code from Google here”.
Scroll down and hit “Save”.
That’s it! You just created your Google Analytics account and connected it to your Shopify website!
Now you just have to wait about 48 hours before you start seeing information in your Google Analytics account. Then, you can login to your Analytics account and see how well your website is doing!
If you have any questions leave them in the comments and I will see if I can help! And if you found this post helpful, be sure to share it!