10 Tips for a Professional Website
When clicking through websites you may notice how some of them look really professional but others look like they were thrown together in a hurry with no thought.
Which of those two categories do you want your website to fall into? If you want to run a successful business/blog then you will definitely want a professional looking website.
With a professional looking website your readers will take you more seriously which can lead to more loyal followers, more email subscribers, and more income!
Here are 10 tips to make your website look more professional:
Interested in having this as a printable checklist? Get yours when you submit your email here…
1. Keep it Clean and Simple
Have you ever heard the saying, “less is more”? This is true for website design.
Think about those professional looking websites you come across. Are they clean and simple or are they cluttered and overcrowded?
If your website is cluttered with all sorts of things, how do you expect your reader to know where to go or understand your message?
When you have a clean and simple website, it is easier to read, easier to focus on what actually matters (your message), and easier to trust.
2. Make Sure it’s Easy to Read
What do people do when they come to your website? They read.
Whether it’s the header on your website, the description of your products, or your blog post, people need to be able to easily read what you wrote. If they can’t read it, they are going to leave. And we don’t want that!
There are a few simple tricks to ensure your website is easy to read…
Break up big blocks of text into shorter paragraphs
Bold the most important text
Use bullet points when necessary
3. Easy Navigation
It’s important that your readers can easily navigate around your website. If they get confused or can’t easily find what they are looking for, they will leave.
You can have easy navigation by limiting the number of menu items in your main navigation and not using drop-down menus. (This is when you have a menu item in your main nav that when clicked on drops down more options.) Unless you are using it for a shopping menu that drops down into categories like shown in this picture.
It’s also a good idea to name your menu items obvious and short names. Such as “Contact” or “About” instead of “Get in Touch” or “Learn More About Me”. And try to avoid using cute names. Yes, they are cute and clever, but you will be better off with obvious and short because then your reader will actually understand what is meant.
Another great idea is to include a search bar somewhere on your website. Either in the header or footer. This way readers can easily find anything they want!
4. Consistent Branding
Hopefully, you know your brand inside and out. And hopefully, you have a limited number of brand colors and fonts.
Stick to using only 2-3 fonts on your website. This helps it to look more clean and professional, but also really increases your brand.
Same with colors. Stick to using 3-4 colors, 5 max. And use those colors in consistent ways. For instance, all the buttons on your website are one color. All headers are another color or even the same color as buttons.
Consistency is key.
Related post: Common Branding Mistakes and How to Avoid Them
5. High-Quality Images
People nowadays are very visual. So the images you use on your website are very important.
When looking at a dark, blurry photo “professional” probably doesn’t come to mind. It’s more of an eye-sore.
Make sure your photos are of high quality. Clean and clear images are always better on the eyes.
6. About Page
I bet every professional looking website you have visited had an about page. And on the about page they probably told their story but didn’t focus on themselves.
This builds connection and trust.
A big plus is to have a picture or two showing your face. People want to know the person behind the business. Again, this builds connection and trust.
7. Contact Page
Along with an about page, I bet every professional website you have visited had a contact page.
It’s important for your readers to be able to contact you if they feel the need to. This shows you are available and that you care. It will help build more trust.
Explain to people what information you collect from them, how you use it, and what they can do about it.
Most people won’t ever actually read it, but they will at least check if it’s there. And just because most people won’t actually read it does not mean that you shouldn’t take the time to properly writing it.
9. Mobile Ready
Just about every person has a smartphone. Online shopping and internet surfing on phones continues to increase.
Make sure that your website not only looks good on your desktop but also on your phone.
How annoying is it when you go to a website on your phone and you can barely read anything, everything is squished, and it’s nearly impossible to navigate? Don’t let that be your website!
10. Spelling and Grammar
We are all in a hurry and try to get things done as fast as possible so we can move onto the next task on our to-do list. But when it comes to the words on your website, you need to take the time to make sure there aren’t any spelling or grammatical errors.
Sure a small mistake here and there won’t really hurt. But if it happens on every page, it starts to look unprofessional. To help, get the desktop add-on Grammarly. It is seriously amazing! It helps to spot your spelling and grammatical errors! You might even learn a thing or two from it, I know I have!
Don’t forget to grab your Elements of a Professional Website checklist!