7 Steps to Make Your Pinterest Images Go Viral
When it comes to using Pinterest for your business, you want to have a successful Pinterest account. Otherwise, what’s the point, right?
A successful Pinterest account comes down to these 4 main things:
You create share worthy content
Your set up a Pinterest optimized account
You have a solid Pinterest marketing strategy
Your Pins (Pinterest images) are beautiful and make people want to click
If you have only one or even three of these, Pinterest won’t work for you, at least not as well as it could.
*This post may contain affiliate links which means if you decide to use my link, I may earn a small commission at no additional cost to you. Please read my disclosure for more information.
Today I want to share with you how you can make your Pins go viral with a mix of each of these 4 parts but mainly focusing on creating beautiful, click-worthy images.
Your Pin needs to stand out in order to go viral.
And before we get started, just in case you don’t understand why you would care to have your Pin go viral…
A viral Pin means more brand recognition, more traffic, more readers, more subscribers, more income, and a growing business.
Looking for tips to grow your Pinterest? Learn the 16 steps to boost your Pinterest traffic with this checklist when you submit your email below…
1. Preplanning research
Open up your Pinterest app and look through all the Pins that you have saved.
Focus more on the ones that really grab your attention.
What is it about these Pins that you like and find pleasing?
Are these something that you could replicate?
No I am not saying copy exactly what the Pin is! But look at the placement, the photos, the colors, and use it almost like a guideline.
Make something of your own, but you can base it off of a mixture of ideas you have gotten from the Pins that caught your eye.
2. Pin sizes
You may or may not have heard of the term “real estate” for online.
No I don’t mean real estate like buying a house.
Real estate online is the amount of space you can take up online. Or in terms of Pinterest, real estate is the amount of space your image takes up on the screen as you scroll through.
This is something that you want to take advantage of.
The more space you take up the more likely someone scrolling through is going to see your Pin, and hopefully want to click on it.
But, you also don’t want to take up too much room. That’s just excessive and obnoxious.
Actually, Pinterest recently changed it so when there is a really long Pin, it actually gets shortened on the page.
So if you really do want to create a very long Pin, it’s not as big of a deal if you do anymore sense it will be shortened. Just keep in mind that it will be cut off while someone is scrolling Pinterest, but when they click on the Pin it will expand to the whole Pin.
You use to be able to go to Canva to create a correctly sized Pinterest image, but Pinterest changed the preferred sizes and Canva for some reason hasn’t updated theirs yet.
So, if you do create a Pin with Canva’s Pinterest Image selection, and post it on Pinterest, it will actually get partially cropped.
The new Pinterest image sizes are:
2:3 aspect ratio or 600x900 for ideal size
1:2.1 aspect ratio or 600x1260 for maximum size
Always create Pins that are vertical, not horizontal. Pinterest is made for vertical images.
3. High Quality Images
Just like you should be using high quality photos for your blog and website, you should also be using them for your Pins.
Dark and blurry photos not only look unprofessional, but they aren’t eye-catching either.
You need high quality images to help your Pin stand out from all the rest.
I know you’re probably thinking, why would I pay for them if I can get them for free?
Well free means that most likely A LOT of other bloggers are using them. Which means, your Pin won’t exactly stand out. In fact, there may be multiple other Pins with the same exact image as yours.
When you buy professional photos from a place like Creative Market, you are less likely to run into that problem.
4. Catchy Title
Which title grabs your attention more?
“8 Business Tools” or “8 Tools You Need For Your Creative Business”?
The second one, right?
When writing your Pin titles (and blog post titles for that matter) you need to use keywords and power words.
In the example, the keywords are “Creative Business Tools” and the power words are “You Need”.
You can find a giant list of power words at Sumo. But basically power words are words that create emotion.
5. Keywords and Hashtags
With each Pin, you should have a keyword rich description and title. Within the last couple years, Pinterest now also suggests using hashtags.
Just like SEO for your blog posts to rank on Google, you want to use SEO for your Pins to rank on Pinterest.
But you don’t use the same methods to find Pinterest keywords. You actually just use Pinterest itself. High ranking keywords on Google might not be high ranking on Pinterest.
6. Create Multiple Pins
For each blog post that you write you should have 3-4 images that you can Pin on Pinterest.
Each Pin should have something slightly different. Such as a different title, different image, or even different fonts and colors.
The more Pins you have per blog post, the more chances your blog post will be found. Now that isn’t exactly the part that makes your Pin go viral, although it’s how you can make your blog post go viral.
When doing this, you are able to find out what your audience likes better.
Do they like Pins with bolder font, or more colors, or brighter colors? Which type of wording attracts them more?
Knowing this will help you to create better Pins for future posts. And you can keep testing out new theories to see what works best.
Just remember to keep your Pins in line with your branding.
7. Pin Multiple Times
With having multiple Pins for each blog post, you want to pin each of them multiple times.
Group boards and Tribes are a huge help in this section.
The more people who see your pin the more people to see your blog posts and your products or services. And the more people who see and save your pin, then even more people will see and save your pin. It’s just an endless spiral of your blog post getting pinned over and over again and getting in front of millions of people!
Start putting these steps into action and create some clickable, share-worthy Pins and increase your traffic and grow you business and income!
Want to learn the 16 steps to boost your Pinterest traffic? Enter your email below to get your FREE checklist sent to you!