How to Start and Grow Your Email List


I’m guessing that since you are here, you understand the importance of having an email list. If not, read this article first then come back!

You should start collecting emails ASAP to help grow your business and your income! Follow these simple steps on how to start and grow you email list and you’ll be good to go!

Tips on how to start and grow your email list quickly. Learn about selecting an email marketing service provider, how to get people to signup for your email list, and where to place your opt-ins on your blog posts and website

*This post may contains affiliate links which means if you decide to use my link, I may earn a small commission at no additional cost to you. Please read my disclosure for more information.

How to Start Your Email List

1. Pick an Email Platform to Use

Of course there are a variety of email platforms to choose from. It’s important to do some research and find the right one for you! There are both free and paid options. 

If you are just starting your business and have a small budget, it doesn’t hurt to start with a free platform such as MailChimp or MailerLite. MailChimp is free for your first 1,000 subscribers. 

But don’t pick a platform just because it’s free. Make sure it offers everything that you will need. Some key features to look for are automated emails, landing pages, and easy integration with your website. 

Paid programs, like ConvertKit, obviously offer more features, but you might not need those features right away. So you can go with a free platform for now, then transfer to a paid program. But if you have enough in your budget, jump in to the paid platform you really want so you don’t have to deal with the hassle of transferring subscribers later!

You can start off with a free trial at ConvertKit to make sure you like it before diving in. (ConvertKit is the email platform that I use and love)

Related post: MailChimp VS ConvertKit: Which is Better?

2. Create Opt-Ins

You might see some websites have a form to join their email list and all it says is “Join the email list to hear news and updates”. This isn’t exactly the best way to grow your email list. It doesn’t really grab the readers attention or give them a reason to sign up.

People are more likely to give you their email address in exchange for something they want. This is where your opt-in comes in to play. An opt-in is simply something of value that you give to your readers for free. 

The more you have, the better. Although, don’t go overboard either.

Then you need to display these opt-ins in multiple places to really take advantage of them. We will get more into detail about where later. 

Related post: 14 Email Opt-in Ideas to Explode Your List

3. Setup an Automation Sequence

Once your reader subscribes to your email list, you need to have an automated email send them the freebie opt-in that they signed up for. This is important so they can get it right away and you don’t have to send out an individual email by hand every single time someone signs up. 

After the opt-in delivery email, you will want to have more emails set up to send automatically. This is called your Welcome Series. 

You want to use your Welcome Series to introduce your new subscriber to your business and provide them with additional value and maybe even some more freebies. This will help to warm them up to your business so that you can more easily sell to them.

These emails should be spaced out across a few days or even a week or two, depending on how many emails are in your Welcome Series. 

How to Grow Your Email List

Now that you know how to get your email list set up, you probably want to know how to grow it. Well this is where those opt-ins become really important. They are what will grow your email list like crazy if used correctly.

A few opt-in ideas are:

  • Checklists

  • Workbooks

  • How-to Guides

  • Printables such as word art or images

  • Pre-recorded videos such as webinars or Facebook Lives

Related post: 14 Email Opt-in Ideas to Explode Your List

Where to put your opt-in forms:

  • Announcement Bar on your website

  • Header or Welcome Banner

  • Main Navigation

  • Footer

  • About page

  • Various blog posts

  • Facebook Page

  • Instagram Bio

  • Pinterest Bio

  • Blog Sidebar

The more places you put your opt-in forms the more likely your readers will see them and sign up for your email list. Having an opt-in form in all these places may seem like over doing it. But it’s not if you are offering a variety of opt-ins. Plus, not everyone will see each of these locations.

Now do some research to find your opt-in ideas, create, and test! 

The founder, CEO, creator of Blondepreneur, Amanda

I am Amanda and I am the wearer of all hats at Blondepreneur. This blog is here to help creative online entrepreneurs, like you, design and grow the successful business of your dreams. You can find blogging and business tips on the blog.