How to Build Trust on Your Website
In order for someone to buy something online, they need to feel safe and have trust in the company they are buying from.
Here are 6 tips to help you build trust on your website:
1. Consistent Branding
Having consistent branding on your website shows professionalism which can help create trust.
Think about it, would you feel comfortable buying something online from a website that has all these random colors and fonts throughout? Where nothing fits togethers? No probably not.
Consistency is key.
Related post: Common Branding Mistakes and How to Avoid Them
2. About Page
I bet every professional looking website you have visited had an about page. And on the about page they probably told their story but didn’t focus on themselves.
This builds connection and trust.
A big plus is to have a picture or two showing your face. People want to know the person behind the business. Again, this builds connection and trust.
3. Contact Page
Along with an about page, I bet every professional website you have visited had a contact page.
It’s important for your readers to be able to contact you if they feel the need to. This shows you are available and that you care. Which will help build more trust.
Explain to people what information you collect from them, how you use it, and what they can do about it. Let them know you aren’t going to be stealing their credit card and that it is encrypted so you never actually see it anyway.
5. Share Social Proof
Buying from an unknown company can be scary. What if the product isn’t as good as they say? What if this company is just a big scam.
Put people’s minds at ease by showing off your customers testimonials. Any type of social proof will make a big difference.
Don’t have any?
Next time someone makes a purchase, simply add a note something along the lines of “If you love it let is show, leave 5 stars to let me know”. Or ask someone you know who has bought your product or service to leave a review.
6. Keep it Clean and Simple
Have you ever heard the saying, “less is more”? This is true for websites.
Think about those professional looking websites you come across. Are they clean and simple or are they cluttered and overcrowded?
If your website is cluttered with all sorts of things, how do you expect your reader to know where to go or understand your message?
When you have a clean and simple website, it is easier to read, easier to focus on what actually matters (your message), and easier to trust. Plus, it makes it look more professional.
A big tip for keeping your website clean and simple is to use ample whitespace. So basically, make sure to use proper spacing in between texts, images, and all sides of your website.
Related post: 10 Tips for a Professional Website