How to Quickly and Effectively Get More Pinterest Traffic
Pinterest is one of the best ways to grow your blog’s traffic and audience. It doesn’t matter what niche your business is in or who your target audience is, Pinterest is the place to be.
Seriously, everyone and everything is on Pinterest.
You do not want to be missing out on the opportunities Pinterest brings, you know like the massive traffic to your blog. Massive as in, thousands and even millions of views!
Pinterest is basically every bloggers number one traffic driver.
So if you aren’t on Pinterest, what are you waiting for?
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(And no, your personal account doesn’t count.)
You can easily drive traffic to your website on AUTOPILOT! How cool is that? And talk about a load of work off your shoulders!
The problem is that people who try to start using Pinterest for their business, still use it like their personal accounts.
Your business Pinterest account needs to attract your dream customers. It’s not meant for you, it’s for them.
Here are the top tips for creating a Pinterest that explodes your traffic and even sales!
In case you are interested in having a checklist of these steps you can get one for FREE here…
Set up as a business account
If you already have this step down, then great! You can skip to the next one!
But if you don’t, you should probably go change it right now.
Having a business Pinterest account provides you with so many more options and features.
With the business account you get access to analytics so you know what is working, what isn’t working, and who is actually seeing your pins.
You also have the ability to pay to promote your pins. This may not be something you are interested in doing right now, but later on down the road you might!
Some people decide to just use their personal Pinterest account as their business account. You can do this, but you need to do a couple extra things.
If you’re using your personal account as your business account:
Make ALL your personal boards secret because they most likely aren’t related to your niche or target audience (we’ll make new ones later on in this post). Also, notice I didn’t say delete them, that can actually hurt your status on Pinterest
Switch it to a business account by clicking the three dots in the upper right corner (on desktop) and selecting “Upgrade to a business account”
If you’re starting fresh:
Sign up for a business account here
Optimize Your Account
Your profile should be keyword optimized to help attract the right person and rank higher on Pinterest. Yep, just like there’s Google SEO, there’s also Pinterest SEO.
You can’t escape SEO when you’re an entrepreneur.
To change your name and description, click on those 3 dots on the top right corner again and this time select “Settings”.
First off, make sure to fill out everything you can within the settings.
Now you can change your name so that keywords are included. As you can see with my account, I added “Entrepreneur & Blogging Tips” after my business name.
Select keywords that are popular on Pinterest and that explain your business.
Next you can decide on your username.
If you are on social media, this should be the same as all your other accounts and be similar to your business name, if not your business name. You want all your account to be the same so people can easily find you.
Next up is the “About you” section. This should be keyword rich but actual sentences that explain your business and attract your ideal client.
As you can see from the image above, mine includes keywords like “creative entrepreneurs”, “start blog”, “grow blog”, “make money blogging”, “free”, and “branding workbook”.
This is also your chance to include the link to your freebie download! I used bit.ly to shorten and customize my link so it’s easier for people to remember and type in.
Claim your website
While you’re in the settings, you can claim your website.
Simply type in your website and click “claim”. Depending on your website platform you may need to add some HTML code or a meta tag to your website.
For instructions specific to your platform, check the guides available on Pinterest. Don’t worry if you don’t know anything about coding, they make it super easy to do!
When you claim your website this gives you a couple benefits.
Your profile picture will show up next to any pins coming from your website
You’'ll get access to website analytics so you can see what content your audience pins the most
A new feature on Pinterest is that now you can claim your Instagram, Etsy, and YouTube accounts too!
Apply for Rich Pins
Rich Pins provide more context about the Pin directly on the Pin. There are four different types of Rich Pins, and when you register you automatically have access to all of them. But Rich Pins are used for apps, products, recipes, and articles.
Click here to apply for Rich Pins. Just click the big red button that says “Add Rich Pins to your account”. It may take a couple days for Pinterest to approve your account. But it only took them maybe 5 min to approve mine.
Now for the fun part. Creating boards specifically for your target audience.
Remember when I said your Pins are for your target audience, not you.
Think of things that your target audience would look for on Pinterest. Especially things that you could group your content with, so you can Pin your posts to those boards.
To start, it’s a good idea to have 5-10 boards.
1 board strictly for your content only. You could name it something like “The Best of Blondepreneur”. This board won’t get much attention but it’s still good to have for new people coming to your Pinterest account and wondering what you are all about.
5 or so boards your target audience would search for that you can pin your content to. To find ideas you can search for your competitors and see what kinds of boards they have.
4 or so boards just for your target audience. You still want these to relate to your niche but you don’t have to think about pinning your own content to these boards. For example, I have “Home Office Inspiration”.
join group boards
Group boards on Pinterest are seriously amazing! Especially when first starting out.
You can pin your content to these boards and get your Pin in front of thousands more people because you have access to the group board owner’s audience.
Plus, you have tons more content to share on your boards because all the Pins on the board will relate to your niche, or should relate to your niche.
The group boards you apply to need to be in your niche because then your target audience is likely to be within the following.
You will find the directions to join the group boards in the board description. Usually you have to send them an email, but sometimes they ask for more like following a different social media account.
Some group boards won’t accept new contributors and will state that in the description.
You do need to follow the group board owner on Pinterest before they can add you. When you click on the number of contributors on the board it will bring up the list of everyone and state which one is the board owner.
Another way to find group boards to join is to check which ones your competitors are apart of and apply to those.
It’s a good idea to request to join group boards with more followers than you have.
Often times it will take a while for the owner to approve you for the group board. Sometimes it takes a couple days, other times it takes a couple months. So just be patient and apply to as many group boards as you can.
Don’t forget to grab the printable checklist version of this post so you can have these steps at your fingertips!
Create High Quality Pins
I won’t go too much into detail about this because I have an entire post about Making Your Pins Go Viral.
But basically you want pretty Pins with a catchy title that grab people’s attention while they are scrolling through Pinterest.
Each Pin you want to include a keyword rich description to help your Pinterest SEO ranking.
Just like most things business related, consistency is key. Pinterest likes users who are on their site consistently.
But of course, you’re a business owner wearing multiple hats. You are already juggling a million tasks at once. How are you suppose to be pinning on Pinterest all day every day, let alone at the right times?
If you have been researching Pinterest tips I am sure you have heard about Tailwind at least once or twice or maybe a million times. But that’s because it works. Tailwind is your life saver, well business saver.
When you sign up for Tailwind you are able to schedule out Pins in advanced. For example, at the beginning of each month I sit down and schedule my Pins for the entire month. Then I don’t have to worry about it until next month.
The best part is, Tailwind figures out when your audience is on Pinterest the most. So not only do you not have to worry about pinning manually every day, but you don’t have to worry if your Pins are getting posted at the right times.
It’s a good idea to start with pinning about 20-30 Pins per day. Then experiment with what works best for you and your audience.
But there are rumors that Pinterest likes some manual pinning to be involved in your strategy. So once in a while when you have a few extra minutes, log into your account and pin a couple Pins.
More great things about Tailwind, you can loop your Pins to be posted regularly on a rotation.
Recently, Tailwind came out with the Smart Loop feature. All you do is select which Pins of your own you want to be consistently pinned and select which boards you want them to be pinned to and how often.
Then Tailwind will rotate through each Pin and each board so even your old content is continually being added as fresh content to bring it back up in interest.
These are basically like Pinterest group boards, but on Tailwind. You join a group of people who are in your niche and share your Pins for them to share to their audience while you share the Pins they have shared of their own to your audience.
follow the 80/20 rule
The 80/20 rule simply means that 80% of the Pins you share are yours and 20% are other’s.
You don’t really need to worry about spamming your followers on Pinterest because Pinterest spreads content out so much no one will even know. Unless they go to your Pinterest profile and look at your most recent pins. And honestly, how often do people actually do that?
brand your boards
This one I am little iffy on. I always hear people say to brand your boards, and I get the point of doing it but I’m not sure it’s actually necessary.
You want your boards to match your brand to help keep your brand consistency. But honestly, I think your audience understands that Pinterest isn’t exactly about showing off your brand, besides your Pins of course.
I have tried this method and I haven’t seen any improvements from it but I might give it another try and in a different way.
You can just “brand” your boards by changing the board cover to either one of your own branded Pins or to a Pin that matches your brand.
Or you can actually design a cover Pin for your board. This is just a Pin that isn’t meant to be shared, but sits as the cover for your board.
pin with the season
This may or may not effect you depending on your niche. But if you sell products that sell better during certain seasons, you want to focus heavily on them during that season and lay off of them on the off-seasons.
This is more for certain products, fashion, home decor, recipes, and things that are effected by the seasons.
follow accounts in your niche
When you follow other accounts in your niche, your “competitors”, you are telling Pinterest who your business relates to.
It also fills your feed with niche related Pins that you can more easily Pin to your own boards.
I will admit, I am not the greatest at using hashtags in my Pinterest strategy.
Hashtags were recently allowed on Pinterest and considered a good thing. It used to be that if you used hashtags on your Pins you were actually “punished” for it.
But now they want you to include hashtags in your Pin descriptions. It’s just another way to get found in Pinterest search because some people will search by hashtags.
Don’t load up your description with hashtags though, that can have the wrong effect on you. Throw a couple in throughout the description or just add them on at the end.
optimize blog posts for sharing
You want people to be able to easily share your blog posts or products to Pinterest.
Like those floating buttons you see to the left (or the bottom if you’re on mobile) and at the top and bottom of all my blog posts.
Don’t forget to get your FREE checklist of these 16 steps so you know exactly what you need to do next and don’t miss a step!