How to Design Your Brand's Logo: The Do's and Don'ts
A logo is an extremely important part of your brand. The logo is almost like the face of your brand, besides you of course.
When first starting out your business you probably don’t have a big budget, which means no room to hire a designer. So do you do it on your own?
Most designers are against the average person trying to DIY their logo. But honestly, I feel like that’s more of because they want you to pay them.
Will a designer create a better logo? Yeah most likely.
Will your DIY logo ruin your business? No. I mean if you do something completely crazy, offensive, or down right scary, then yeah it might.
But I don’t think yours will end up like that. Especially if you follow these tips for do’s and don’ts of logo design.
Besides, when you become a better designer or are able to hire a designer, you can always change your logo. It might confuse your audience for a bit, but your true fans will stick by your side.
Before we get into those tips, let’s talk briefly about what you should keep in mind when designing your logo.
A well designed logo will represent your brand clearly and grab the attention of your ideal audience.
Let’s begin with the don’ts so we can get that out of the way and you can end with the do’s fresh in your mind.
The Don’ts of Branding Logo Design
Don’t follow trends
Following a trend will cause your logo to blend in with everyone else’s. Obviously, you don’t want that.
Plus, what happens when that trend is long gone? Your brand will look outdated and not relevant.
Don’t change it constantly
I know I did say it’s okay to change your logo, but please don’t change it every month or even every year. You will definitely confuse your audience and will most likely lose them because they won’t be able to keep up with you.
It is okay to rebrand when the time comes but this should not be often.
Don’t add too much detail
Too much detail can look cluttered, unprofessional, and can confuse people.
Simple is better.
This includes fonts and colors too. You don’t want to have multiple fonts or colors in your logo. That’s just too much.
Another thing that falls into this idea, is adding a busy background to your logo. Don’t do that.
Don’t disproportionately scale your logo
You don’t want your logo to be so small that no one can read or see it. So don’t squish it.
I wish I didn’t even have to mention this one, but sadly it does happen. Do not purposely copy someone else’s logo. That is plagiarism and can ruin your brand completely.
The Do’s of Designing Your Brand's Logo
Do define your brand and audience
Think about your brand, your mission, your why of your business. Also, think about your ideal customer. What types of logos do they find attractive?
It’s okay to research logos from other businesses. This can help get some ideas flowing. Just make sure to not copy any of them.
Do Sketch Ideas
It’s a good idea to start off by sketching out a few ideas. It doesn’t matter if you can’t draw. Just create some rough sketches so you know what you are looking for.
Do Keep it Simple
Like I said before, simple is better. So use whitespace to your advantage. I mean think about the Nike logo. Super simple.
Do be mindful of size and legibility
You might create this beautiful logo, but then once it’s shrunk down to fit on your website header or onto your products, it might not look so beautiful or legible.
You want your logo to be easily recognized to help build the strength of your brand.
Do put thought into your fonts and colors
Did you know there’s a thing called color psychology? Yeah there totally is.
Certain colors make people feel certain ways. So look into the psychology of the color you want to use in your logo and make sure it fits with your brand.
Same with fonts. Do you want a bold font to show boldness or a handwritten font for something more personal? Think about what vibe your chosen font gives off.
Do create alternate logos
Your logo is going to be used in multiple locations, such as your header, business card, social media, etc.
A logo might look great in one of these locations, but in another location it just doesn’t fit right. For example, you have lots of space on the header of your website so a larger logo might work just fine. But what about on your products? You might want something smaller.
Also, you will want to think about different backgrounds your logo might be placed on. Maybe your logo is black, well what happens when you need to put your logo on a black background?
Do get feedback
It’s a good idea to get feedback from others. Especially your current audience and ideal customers. Their opinion matters. Plus, it’s super easy to get caught up in designing that you completely miss something.
So now that you know some do’s and don’ts of designing your own logo, go get started!
But first, if you found this article to be helpful, will you please share it so we can help even more people!?