10 Things to Do Before You Hit Publish on Your Blog Post
So you just spent hours writing your blog post and you finally finished!
And now you can’t wait to send it out for the world to see.
BUT there are a few things you need to do before you hit that ‘publish’ button. (Well, 10 things to be exact)
These tasks will help to make sure you blog post is ready to make it’s journey into the real world by making sure it’s professional and optimized to bring you traffic.
You can either write down these 10 things or get the checklist I made just for you when you enter your email below. (I tried to make it pretty!) Having these tasks handy will help to make sure your blog post is ready to be published every single time.
Alright, let’s get to it…
1. Read it out loud
After you have written your blog post take the time to read it over. It’s best to read it out loud as you are more likely to find any errors and it will be easier to tell if it flows nicely.
Bonus points if you have someone else read it too! The more eyes the better as other people read things differently.
2. Check for spelling and grammar
You can kinda do this check through while you are reading it. Although you could give it another read just to make sure you get the spelling and grammar errors.
But honestly, I wouldn’t be too hung up on this. Of course you want it to look professional, which means minimal spelling and grammar errors. But you are human and it’s okay to make mistakes, your true fans will understand that.
Personally I use Grammarly to do my grammar and spell check for me. Yes I am that lazy, I rely on technology to point out my mistakes.
3. Catchy title
Make sure to give your blog post a catchy title so you can actually get people to want to click and read what you have to say.
Recently I learned about this awesome trick for coming up with blog post titles and I wish I could remember who said it so I could give them credit. Although, they probably aren’t the only ones who know about it.
Use the free Co-Schedule Headline Analyzer. It’s seriously awesome! It rates your headlines by determining the ratio of common, uncommon, emotional, and power words.
This may not be 100% accurate but it’s still super helpful and fun to play around with!
4. SEO your post
Your blog post needs to be SEO optimized. Even if you aren’t ready to focus on getting Google traffic and even if you’re a brand new blogger where getting Google traffic is very slim.
It doesn’t hurt to start optimizing your blog posts now so that way later you won’t have to go through all your old blog posts.
This means you need keywords in your title, headlines, body copy, image alt tags, etc.
5. Link to your related posts
This also helps with Google SEO, so bonus! But you want to do this to help keep readers on your blog longer.
You can do this in a couple of different ways.
At the end of your blog post you can link a list of related blog posts. You can link words throughout your post to other posts you have written.
6. Link to others related posts
You can also link to other blogger’s posts or other website pages that are related to your blog post topic. This can help to explain your topic more, show examples or proof, etc
It’s also a great way to get more traffic to your blog because you can link to these other blogger’s and then email them to let them know you mentioned them in your blog post and ask if they would be willing to share.
7. Set categories and tags
This is another task that also helps with optimizing your post for SEO. But another reason to do it is so your readers can find your blog posts more easily by searching certain categories or keywords aka tags.
8. Include a CTA
Every single blog post should include a call to action (CTA). This can be an opt-in to join your email list or asking for a follow on social media or asking to visit your shop.
It’s a really good idea to include an opt-in to as many of your blog posts as you can. But only do so if they relate. This will help to grow your email list faster.
For example, you can get the 10 Things to do Before You Hit Publish as a checklist when you enter your email here…
9. Write your meta-description
You will want to write your meta-description. If you are using Squarespace you will do this by writing the ‘excerpt’.
This again helps with optimizing your post for SEO. But it also will help your readers know what the blog post is about and what they can expect. It will show up as the description of the link on Google.
10. Add a pinnable image
Are you using Pinterest for your business? I hope you are! If not, check out my Ultimate Guide to Pinterest Traffic.
Create a beautiful, click-worthy, viral-worthy, image that is optimized for Pinterest. Then add it to your blog post either at the top, the bottom, in the middle, where ever it is that you are consistently placing them on each blog post.
There you have it! The 10 things to do before you hit publish. Take this checklist and go over your blog posts. Even if you already did publish them, you can still check to make sure they pass these tests.